T-shirt Life-Cycle Questions – What To Do with Those T-shirts

Recently I attended the Wisconsin Sustainable Business Conference as a speaker on “The Profit in Sustainability”.  After the event, one of the other speakers on my panel (AJ Gordon with Gordon Aluminum Industries – http://www.gordonaluminum.com/) sent me an e-mail follow up, and was wondering about the life-cycle of t-shirts.  He is in the aluminum manufacturing business; and in his industry all the scrap is melted down and reused.

As someone who has been in the decorated apparel business I have probably more t-shirts than your average guy.  The majority of them are shoved into my closet or drawers, and are all usually items that either I designed or had a part in the printing process for an event.  In the basement, I have boxes and boxes of them.  Why am I saving them?  I have no idea.  As time marches on, I’ll add to the collection too.  I’m positive that the average person on the street has a big collection too.  Let’s face it, we love t-shirts!!  I’m happy and proud of this fact as it supports my family every day.

But you have to wonder why we hoard all these t-shirts and if maybe there’s a better repurposed use for them?  Do I really need to keep them?  Do you?

To that end I did some good ol’ fashioned internet research (remember when you had to go to the library to do that?  Yes, I’m that ancient), and dug up some interesting tidbits.  To share…

I found this great quote from a white paper on sustainability (http://tinyurl.com/nlnfu5v) to set up the discussion from Klaus Toepfer the executive director of UNEP “Consumers are increasingly interested in the world behind the product they buy. Life cycle thinking implies that everyone in the whole chain of a product’s life cycle, from cradle to grave, has a responsibility and a role to play, taking into account all the relevant external effects. The impacts of all life cycle stages [materials and manufacturing, use by the customer, disposal and handling at end of use] need to be considered comprehensively when taking informed decisions on production and consumption patterns, policies and management strategies”   

So, do you think that is true with t-shirts?  Maybe I don’t get out enough, but I’d say that this quote may be true for other products, but not so much with t-shirts.  Sure, your average consumer probably wears their favorite shirts for decades and then relegates them to the “can’t throw it away” pile, or maybe if they are crafty sews it into a quilt, a rug or something.  A good percentage of folks probably donate to their local homeless shelter, Goodwill, or charity clothing drives every year or two.  Shirts also see a second life from garage sales, and hand me downs as well.

But is that “melting them down” like the aluminum block example?  How many T-shirts currently exist right now that are like mine – just stuffed into a box in the corner and forgotten?  Repurposing is one thing; completely recycling the material is another.  Looking at the product life cycle “cradle to grave” generally there are five stages in a products life cycle: Raw Material Acquisition (growing the cotton), Manufacturing (making the t-shirt & decorating it), Distribution Storage & Retail (selling the shirt), Use (you actually wearing the shirt), Disposal and End of Life (what happens to the shirt).  (Recently there was a great segment on NPR Planet Money on t-shirts that’s worth watching if you want to see some video footage on the product origins of your average t-shirt – http://apps.npr.org/tshirt/#/title.)  So that being said, is there a cost effective way to take the discarded t-shirt and use it as a resource for fibers to make another product?

Actually there is.  Cotton is a lot like paper in that the fibers can be broken down and made into new things.  This is important, as if consumers want to make a difference they can shop for items that are constructed out of recycled content fibers.  The more of the demand for this type of item, the more fibers may be kept out of landfills as the demand for this material stream will increase.  According to the EPA, a little over 5% of the stuff that goes to landfills is textile waste.  (http://www.epa.gov/osw/conserve/materials/textiles.htm#facts)   That’s why keeping your old t-shirts out of the landfill is important, but it is just not always crystal clear to your average consumer.

When you donate your clothing to a local charity your t-shirts are sorted according to quality.  According to a Council on Textile Recycling study (http://www.weardonaterecycle.org/images/clothing-life-cycle.png), 45% of items donated are resold or repurposed as secondhand clothing.  30% are recycled into rags, and the remaining 20% is converted into new fibers that end up as carpet or fibers for industry.  The remaining 5% goes to landfill.

So what are the apparel manufacturers doing on this front?  Let’s take a look at a few for examples…

Patagonia is doing something wonderful with their “Take Back” program (http://www.patagonia.com/us/common-threads/recycle)     On their website, they posted that they have recycled 56.6 tons of their product into new items since 2005.  I love this.  Their industry leading idea is to take any of their items back for repair or recycling.  They make it easy by giving an address that you can ship the item, or you can bring the item into a store and they will take care of it.  Here’s their policy: http://www.patagonia.com/us/patagonia.go?assetid=5175#recycle

Here’s one newer t-shirt manufacturer that is taking a different approach – SustainU.  Check out this excellent TEDtalk by their founder Chris Yura about his approach to manufacturing t-shirts and how sustainability and the millennial generation will change consumers approach to business – http://www.sustainuclothing.com/store/en/the-future-of-clothing/

Gildan has a great approach to sustainability as well, and has devoted a lot of effort to doing things better but are they devoted to repurposing their shirts like Patagonia?  Check out their webpage – http://www.genuinegildan.com/en/environment/goals-targets/

Hanes is also taking a stance on sustainability, and they have a brand that uses recycled polyester called EcoSmart and uses recycled cotton waste to make socks – http://www.hanesbrandscsr.com/environmental-responsibility.html

So at the end of the day, where are we on the subject of repurposing t-shirts?  Probably in the infancy of a better movement in my view.  As it takes more and more valuable resources to grow cotton and have it converted into fibers to make t-shirts, I think you are going to see more apparel being constructed from recycled synthetic materials (the polyester content in your 50/50 shirt) and more t-shirt manufacturers taking a harder look at recycling cotton fibers from the consumer waste stream.  However, to make it a fully operational function of their process they are going to have to take a better approach similar to how Patagonia has staked out and make it easy for consumers to get the material into their hands to be repurposed.

As a t-shirt printer, maybe that means we need to become a source point for that collection.  We are already segregating our cardboard, paper, plastic, metal, and other materials for recycling.  Adding one more item to that could be something that we could take a closer examination and see if we could make a difference.  It all has to start with the industry supply chain communicating together and understanding steps to make it a reality.  Who is going to lead that effort?

I’d love to hear your viewpoints on this subject in the comments section below!!  Let’s start the conversation with a simple question “what do you do with your t-shirts that you don’t wear”?

ISS Orlando Show Recap

ImageThanks to everyone for the great experience at the Imprinted Sportswear Show Orlando this past weekend.  Contrasting the ISS Long Beach Show and the ISS Orlando Show, the California show was much larger and had several times over the number of vendors participating.  However, I really liked the Orlando show as I was able to have more in-depth conversations with some old friends, and some new ones too.  Here are some thoughts:

  1. Great job by the folks that came to my “Reduce, Reuse, Recycle and Lower Your Operating Expenses” talk on Saturday.  Everyone that attended was really involved in the class and we had a great discussion.  I love comparing notes from people in different shops, and hearing how other people have the same daily struggles somehow makes your challenges less intimidating.  Someone from the class wanted my article for “100 Things You Can Do To Make Your Company More Sustainable” so here’s the link if that would help you too: http://atkinsonconsulting.drupalgardens.com/content/100-things-you-can-do-make-your-company-more-sustainable
  2. Based on the many conversations I had at the show with both vendors and shop owners alike, I’d say that this industry is still reeling from the downturn that happened in 2009.   Sales are coming back, but not quite at the same level as before.  Lots of shops are tightening their belts still, and learning to do things differently and more efficiently is on the top of everyone’s minds.  A lot of shop owners are “interested” in new equipment or processes, but really only to see if it could be a fit for them long term, and most would contract out their embroidery or DTG if they could until they can build enough sales to make it a permanent production line.
  3. Spent a bit of time at the show with Ray Neeley with Gildan, and he showed off their new great mix of heathered colors in both tees and hoodies.  Definitely can see some potential using these for some projects.  I’ve always been a big fan of Gildan, as I like their color line and quality.  (www.gildan.com)
  4. I stayed a few extra days and had some Orlando time with my family.  Of course, since this is the #1 tourist venue in America there is a plethora of gift and t-shirt shops around.  I can’t help and stop in to see what’s in the retail shops.  Nothing too surprising on the decoration side, although my seven year old son loved seeing the “I Love to Fart” screen printed on butt of some tighty-whitey underwear.  All kidding aside, I did see some retail lines screen printing their “permanent tracking label” in the inside neck area of the shirt.  They are using their PO # and city that it was printed.  This seems to be a standard for the ones I reviewed that had it.  Of course, this was only on about 10% of the youth shirts I inspected.  My survey base was gift shops in a theme park, our resort hotel, tourist stores and a Walgreen’s.  The Consumer Product Safety Commission folks have made an impact as there are some labels, but they certainly aren’t everywhere yet.
  5. Customer Service is still king in tourist based Orlando Florida.  Love the attention and friendly staff doing their best to make sure I have a good time, or have everything I need to make my stay in their city a good one.  This is the attitude and dedication that I wish I could export to other areas of the country, as I frequently run into some real duds that are in customer facing positions.

Thanks again to everyone at the ISS Shows for setting everything up for me with my speaking engagement, they make it easy.  If I missed speaking with you at the show, please drop me a note at matkinson4804@gmail.com and let’s compare notes!